Welcome

Wayne State is a premier urban research university offering nationally recognized academic programs since 1868. We're proud of our unique student experience, we're proud to call Detroit home, and we're proud of our efforts to promote it all through the WSU Marketing and Communications office.

The MAC team works to raise the stature of Wayne State and its prominence in the fields of undergraduate and graduate education, research and community service. To accomplish this, we lead the institution's branding efforts and collaborate with schools and colleges, offices and departments, faculty, staff, students and alumni in activities designed to support the goals and objectives of individual units and the overall university.

At MAC, we emphasize a strategic, integrated approach that leverages key resources to accomplish the goals of the university. We'd love to work with you to make that happen.

Our key areas of focus are:

Design

Development of visual creative strategies to enhance the Wayne State brand

Editorial

Writing and editing services for select print and electronic materials along with general editorial guidance

Marketing

Marketing: Consultation and planning support for administrative functions, schools and colleges

Photography

Photography: Capturing and archiving professional images of Wayne State events and people

Public Relations

Public relations: Development of PR plans and materials such as press releases

UTV

UTV: Video services and special projects

Web

Web: Website planning, design, development, administration and consultation