Licensing and branded merchandise
The university’s marks and the reputation they represent are important assets. Our team is charged with the responsibility of promoting and protecting the use of Wayne State’s licensed marks. We work with a licensing company to ensure:
- The WSU name is protected and its use is compatible with Wayne State’s brand.
- Any products or services that bear WSU trademarks are of high quality and used only in connection with products and services that the university has chosen to be identified with.
- Misleading or inaccurate representations of Wayne State’s relationship to other entities or activities is prevented, and to preclude others from taking advantage of the goodwill the university has developed, which is symbolized by its trademarks.
- The products and services bearing our trademarks protect the integrity and reputation of Wayne State; maintain and build upon the goodwill of the institution; and promote support for and increase awareness of the institution, its mission and its goals.
Is your office, department or organization interested in producing WSU-branded apparel or other items?
All merchandising activity — including promotional giveaways — must be sourced through a company licensed with Wayne State. Licensed vendors Club Colors and Promoversity offer the benefit of working through the WSU Bookstore. Can’t find what you are looking for? Review our full list of licensees or contact us.
If you would like to order through a non-licensed vendor — such as Pine State Enterprises — you must submit a waiver request before you place an order.
Are you a businessperson interested in producing items using Wayne State trademarks?
Please contact our licensing agents, Learfield Licensing Partners.
Retail locations for Wayne State merchandise*
- WSU Bookstore/Warrior Zone
82 West Warren Ave.
- Mad Anthony’s General Store
Student Center Building
- Bed, Bath and Beyond
- Campus Den
- Caruso Caruso
166 W. Maple Rd.
Birmingham, MI 48009
- Dunham’s Sports
- Finish Line
- Funky 7
411 South Main Street
Royal Oak, MI 48067
- The Mitten State
- Rally House
*Please note: This is a representative list of known retail outlets that have carried WSU merchandise over the past year.