Web page best practices and text formatting

Page and file name conventions

User lowercase text
Try using four words or less
Use dashes to connect multiple words and avoid using underscores. Example: test-webpage-example

The style of each heading level is controlled by the stylesheet of your website. (Your stylesheet can be found at /stylesheet in your page list.)
Start with an H2 and work down from there. A subhead of an H2 section would then be an H3. H1 headings are for your page titles only.
When writing your headings always use sentence case

Highlight text within a paragraph using bold or italics. Remember that italics will be read as such (with emphasis) by a screenreader.
Small quotes or facts can be called out using the blockquote style.
Changing the font color is not recommended for accessibility purposes.
- Red font can be used for indicating an emergency or special note.

Links should be embedded when possible
Rewrite sentences using "Click here" to incorporate the link in a more descriptive way (call to action).

Example - Incorrect: To be directed to the temporary site for the 2019 Bioactive Lipids Conference in St. Petersburg, Florida, please click HERE.

Correct: View the temporary 2019 Bioactive Lipids Conference Site
Indicate the file format if linking to a non browser-friendly format (PDF, DOC, XLS, etc)

Example: Download our brochure for more information (PDF)