Wayne State is a premier urban research university offering nationally recognized academic programs since 1868. We're proud of our unique student experience, we're proud to call Detroit home, and we're proud of our efforts to promote it all through the WSU Marketing and Communications office.
The MAC team works to raise the stature of Wayne State and its prominence in the fields of undergraduate and graduate education, research and community service. To accomplish this, we lead the institution's branding efforts and collaborate with schools and colleges, offices and departments, faculty, staff, students and alumni in activities designed to support the goals and objectives of individual units and the overall university.
At MAC, we emphasize a strategic, integrated approach that leverages key resources to accomplish the goals of the university. We'd love to work with you to make that happen.
Our key areas of focus are:
Development of visual creative strategies to enhance the Wayne State brand
Writing and editing services for select print and electronic materials along with general editorial guidance
Marketing: Consultation and planning support for administrative functions, schools and colleges
Photography: Capturing and archiving professional images of Wayne State events and people
Public relations: Development of PR plans and materials such as press releases
UTV: Video services and special projects
Web: Website planning, design, development, administration and consultation