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MAC Marketing and Communications

Public Relations

The public relations team is the primary liaison between the university and the news media. Our mission is to raise the stature and positive image of Wayne State through proactive media relations and rapid response to media issues and inquiries.

The team collaborates with the broader WSU community to identify, develop and distribute to the media stories that reflect the university's goals of teaching, research and community service.

To accomplish our mission, the public relations team:

  • Develops and pitches news stories and features for print, radio and television.

  • Records, analyzes and monitors media coverage.
  • Connects media with faculty experts for interviews.
  • Arranges and facilitates media briefings.
  • Distributes a monthly media tip sheet linking faculty experts to current events
  • Maintains an active database of faculty experts for media consultation.
  • Facilitates the coordination of strategic partnerships for university entities (internally and externally) and develops promotional communications to support the university's image enhancement objectives.
  • Works closely with the Department of Public Safety to manage all external communications in emergency situations and plays a key role in crisis contingency planning.

Working with the public relations team

The public relations team is here to help you share your news internally and externally. The Wayne State Newsroom serves as the hub for news, announcements, and information of interest to the campus community. We seek to share Wayne State’s story, with special emphasis on highlighting work that supports the 2022-2027 Strategic Plan, the Prosperity Agenda and other broader university initiatives. We also want to recognize the successes of Wayne State’s world-class faculty, staff and students and invite you to help us share your news.

Tip: If you are promoting an event, please inform our office at least four to six weeks in advance, when possible. If you seek media coverage prior to the event, include all pertinent details, including the name of an expert on the topic who can serve as a spokesperson. 

For assistance in reaching out to the media, setting up a media training session or developing a media list, please contact a member of our team directly.

Freedom of Information Act (FOIA)

Please visit the Office of the General Counsel for information on the Michigan Freedom of Information Act (FOIA).