Welcome
As an urban public research institution, Wayne State University plays a unique and influential role in Detroit, preparing our students for life-changing careers, advancing the health and well-being of our local communities, and contributing significantly to Michigan’s economic growth.
Working to express these three pillars, the Marketing and Communications leads the institution's branding efforts and collaborates with schools and colleges, offices and departments, faculty, staff, students and alumni in activities designed to support the goals and objectives of individual units and the overall university.
At MAC, we emphasize a strategic, integrated approach that leverages key resources to accomplish the goals of the university. We'd love to work with you to make that happen.
Our key areas of focus are:
Development of visual creative strategies to enhance the Wayne State brand
Writing and editing services for select print and electronic materials along with general editorial guidance
Consultation and planning support for administrative functions, schools and colleges
Capturing and archiving professional images of Wayne State events and people
Development of PR plans and materials such as press releases
Video services and special projects
Website planning, design, development, administration and consultation