Licensing and branded merchandise

The university's marks and the reputation they represent are important assets. Our team is charged with the responsibility of promoting and protecting the use of Wayne State's licensed marks. We work with a licensing company to ensure:

  • The WSU name is protected and its use is compatible with Wayne State's brand.
  • Any products or services that bear WSU trademarks are of high quality and used only in connection with products and services that the university has chosen to be identified with.
  • Misleading or inaccurate representations of Wayne State's relationship to other entities or activities is prevented, and to preclude others from taking advantage of the goodwill the university has developed, which is symbolized by its trademarks.
  • The products and services bearing our trademarks protect the integrity and reputation of Wayne State; maintain and build upon the goodwill of the institution; and promote support for and increase awareness of the institution, its mission and its goals.

Is your office, department or organization interested in producing WSU-branded apparel or other items?

Internal Supplier List

Company Website Location
4Imprint National
A-1 Screenprinting/ d.b.a.Underground Printing Local
Alternatives in Advertising Local
Club Colors National
CustomInk National
Halo Branded Solutions Local
MacKellar Local
Mercury Local
Straight Up Enterprises/ d.b.a. Campus Den & A-Game Apparel Regional

All merchandising activity — including promotional giveaways — must be sourced through a company licensed with Wayne State. Licensed vendor Club Colors offers the benefit of working through the WSU Bookstore. Can't find what you are looking for? Review our full Internal Supplier List or contact us.

If you would like to order through a non-licensed vendor you must submit a waiver request before you can place an order.

Are you a businessperson interested in producing items using Wayne State trademarks?

Please contact our licensing agents, CLC.

If you are an entrepreneur producing items for sale at fairs, farmers markets or on, you can apply for a crafter's license.

Where can I purchase Wayne State University merchandise in my community?
Wayne State University merchandise is carried at a variety of online and local retail locations